April 2, 2012
CANADA'S WALK OF FAME, IN PARTNERSHIP WITH RBC VISA INFINITE AVION CARD, SEEKS NOMINATIONS FOR 2012 INDUCTEES
NOMINATIONS CAN BE SUBMITTED THROUGH NEWLY DESIGNED WEBSITE OR OFFICAL FACEBOOK FAN PAGE
(Toronto, Ontario) April 2, 2012 - Canada’s Walk of Fame (CWOF) announces the return of its annual inductee nomination campaign, in partnership with the RBC® Visa Infinite‡ Avion® card. Beginning today through Monday, April 30 at 11:59 pm ET, Canadians from coast to coast and around the world can have their say about who they feel should be inducted for their accomplishments in the fields of music, film, sport, television, literature, visual and performing arts as well as science and innovation.
Submissions can be made via the newly designed Canada’s Walk of Fame website www.canadaswalkoffame.com, which has also been optimized for mobile viewing. For the first time, submissions can also be made through the official Facebook Fan Page, www.facebook.com/canadaswalkoffame. Each nominator will have the chance to win one of five trips for two to Toronto to attend Canada’s Walk of Fame 2012 induction celebrations (Saturday, September 22, 2012), courtesy of the RBC Avion card.
“Since launching the annual nomination campaign, people from across the country have been sending in their nominations for their favourite Canadian they believe deserves to be part of an enduring legacy for us all,” said Peter Soumalias, CEO and Founding Director, Canada’s Walk of Fame. “This year, we’re making it even easier for everyone to make their voices heard by offering more accessible ways to nominate and share views through our various social media platforms.”
“We’re so very pleased to be associated with this outstanding event that recognizes extraordinary Canadians who’ve demonstrated brilliance through their talents or humanity,” said Karen Leggett, SVP, RBC Cards & Payment Solutions. “This is the fourth year that RBC Visa Infinite Avion has been a Canada’s Walk of Fame sponsor and we are very proud to be a part of the legacy that it is creating. We believe that the Canadians who are honoured each year represent all of us and serve as inspiration for us and for generations to come. ”
Parameters for nominations include the following:
The 2012 Canada’s Walk of Fame celebrations begin Thursday, September 20th through to Sunday, September 23rd. The highlight of the full weekend events, the 2012 Canada’s Walk of Fame Awards will take place on Saturday, September 22, 2012, at Toronto’s Elgin Theatre. The show will be broadcast nationally on Global Television and SliceTM in fall 2012. Additional announcements to follow.
Canada’s Walk of Fame 2012 inductee nomination promotion sponsors include the RBC Visa Infinite Avion card, Cineplex Entertainment, The Globe and Mail, Astral Radio, Slaight Communications and Shaw Media.
In addition, Cineplex Entertainment is the official sponsor of the Cineplex Legends Award, which is an award given posthumously to recognize entertainment industry pioneers whose impact on Canadian culture can still be felt today.
About Canada’s Walk of Fame
Established in 1998, Canada’s Walk of Fame (CWOF) aims to educate, inform and inspire through the permanent celebration of achievements in Canadian music, sport, film and television as well as the literary, visual and performing arts, and science and innovation. In 2010, CWOF expanded to include a four-day festival of music, comedy and film featuring some of Canada’s most popular and iconic performers. The annual celebration culminates in a televised awards special that honours Canada’s finest stars from the worlds of arts, entertainment and sports. Each inductee is immortalized, their names forever cemented into the sidewalks of Toronto’s Entertainment District. To-date, 137 Canadians have been honoured, including Margaret Atwood, Howie Mandel, Steve Nash, Michael J. Fox and Blue Rodeo. A complete list of inductees along with more information on Canada’s Walk of Fame can be found at www.canadaswalkoffame.com.
About the RBC Visa Infinite Avion card
The RBC Visa Infinite Avion card is a best in class travel rewards credit card which provides access to flexible reward options and a suite of premium travel insurances. Points can be redeemed for tickets on any airline, on any flight, at any time, with no blackout periods, seat restrictions or points expiry. And now, points can be redeemed instantly with the best one-step travel rewards online booking experiences in Canada, powered by Travelocity. More details about RBC Visa Infinite Avion can be found at www.rbcroyalbank.com/infinite.
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Holmes Creative Communications
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