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Charitable Registration No: 889896924RR0001

The 2017 Emerging Artist Music Mentorship Program, supported by RBC is here!

March 13, 2017

Canada’s Premier Music Mentorship Program

A Catalyst For Artist Career Breakthroughs

 

Canada’s Walk of Fame Emerging Artist Music Mentorship Program,

supported by RBC, returns for a fifth year with $100,000 prize value

 

– Program submissions have increased by 600% since its inception –

– Submissions will be accepted until Sunday, April 30, 2017 at 11:59PM ET –

 

To tweet this release: http://ctt.ec/fePUF

(Toronto, ON) March 13, 2017 – Canada’s Walk of Fame announces the return of its Emerging Artist Music Mentorship Program, supported by RBC, one of Canada’s most successful programs supporting aspiring Canadian musical artists. Valued at more than $100,000, this program provides musicians the tools needed to take their careers to the next level including private studio time at the prestigious Metalworks Studios; introductions to renowned artists; access to music industry influencers; exposure to audiences and media; as well as artist development and funding. Submissions will be accepted today through to Sunday, April 30, 2017 at 11:59 pm ET.

Since its inception in 2013, the Emerging Artist Music Mentorship Program, supported by RBC, has ignited the careers of its Grand Prize Winners including last year’s recipient, Ayaz V. who has credited his win as a “game-changer”. For the first time in the program’s history, the Grand Prize Winner appeared on the 2016 Canada’s Walk of Fame national broadcast on Global. He later opened for Canadian singer-songwriter Jonathan Roy in Toronto, and will be releasing his EP and performing at Jamie Oliver’s renowned “The Big Feastival” this summer.

2015 Grand Prize Winners, Ivory Hours, have embarked on two national tours since being awarded the grand prize and are gearing up for a third tour this spring to promote their forthcoming self-released album. NEFE, the 2014 Grand Prize Winner, opened for Canadian icon Burton Cummings during his Canada’s Walk of Fame Festival performance at Massey Hall and went on to sign a recording contract with Universal Music Canada; and the inaugural Grand Prize Winner, Taylor Kurta, performed for Canadian musical heavyweights such as Bob Ezrin, David Foster, Carly Rae Jepsen and Hedley, as part of her prizing.

“We are extremely proud of this program, which is five years strong and has made a profound impact on aspiring Canadian musicians by providing them with opportunities for mentorship, exposure and funding that allows them to flourish,” says Melanie Hurley, CEO, Canada’s Walk of Fame. “We’ve seen a steady increase in submissions year-over-year -- 600 per cent since its inception. This program has quickly established a reputation among emerging artists as a catalyst to take their career to the next level. We are proud of the accomplishments that all of our Winners have had as a result, and we look forward to providing the next generation of Canadian stars with an opportunity to shine.”

PRIZING DETAILS

The Grand Prize Winner will receive a cash prize of $25,000, private studio recording time, an introduction to at least one established music artist, introductions to music industry executives, a public performance opportunity at a Canada’s Walk of Fame event, album cover artwork design and an invitation to attend the 2017 Private Inductee Dinner and the 2017 Celebration Event with a guest.

Six additional Winners will also be chosen. Their prizes will include a cash prize of $7,000 for a Second Prize Winner, a cash prize of $1,200 each for five additional Winners and a public performance opportunity at a Canada’s Walk of Fame event. 

All Winners will also be invited to participate in private music industry career development mentorship sessions with A&R professionals, a recording artist and a music agent. The approximate value of the prizing in total is over $100,000 CDN.

Visit www.canadaswalkoffame.com for details on eligibility and submission requirements.

The Winners will be chosen by a selection committee comprised of music and industry experts, and will be announced this summer.

“Metalworks Studios is proud to provide studio time for the Grand Prize Winner(s) of the Emerging Artist Music Mentorship Program, supported by RBC. We are pleased to contribute to the music community; particularly when it concerns the artistic development and encouragement of Canada's youth and the next generation of music,” said Gil Moore, President & CEO, Metalworks Group. “We wish all of those participating in the Emerging Artist Music Mentorship Program, supported by RBC good luck and we look forward to working with the winner(s)!”

The Emerging Artist Music Mentorship Program, supported by RBC is part of Canada’s Walk of Fame Emerging Artists Programs and Scholarships and a series of national programs and events that include the Canada’s Walk of Fame televised show, which is broadcast nationally on Global.

Canada's Walk of Fame gratefully acknowledges the support of our 2017 National Sponsors: Cineplex Entertainment, NBCUniversal, Slaight Communications and Air Canada.

The 2017-2018 Canada’s Walk Of Fame Board of Directors, led by Board Chair Lewis Rusen Vice Chairman, Korn Ferry | Hay Group, include: Tom Anselmi, President & CEO, Ottawa Senators Hockey Club; Duncan Bureau, Vice President, Global Sales, Air Canada; Nick Di Donato, President & CEO, Liberty Entertainment Group; Cathy Honor, Senior Vice President, RBC Royal Bank; Randy Lennox, President, Bell Media; Gordon Love, Director, Scotia Wealth Management; Dan McGrath, Chief Operating Officer, Cineplex Entertainment; Walter Schneider, President & Co-Founder, RE/MAX Integra/RE/MAX Europe; Ron Suter, Executive Vice President, NBCUniversal Television & New Media Distribution Canada; and Barbara Williams, Executive Vice President & Chief Operating Officer, Corus Entertainment Inc.

About Canada’s Walk of Fame

Established in 1998, Canada’s Walk of Fame recognizes and celebrates Canadians who excel in their respective fields, fuelling our sense of Canadian pride and inspiring the next generation to follow in their footsteps. The foremost honour for cultural excellence in Canada, Canada’s Walk of Fame presents year-round events and programs to educate and foster pride among Canadians, support Canadian culture and provide a platform for emerging talent in Canada. Programs include a festival featuring some of Canada’s most popular and iconic performers, as well as emerging artists from across the country, the Peter Soumalias Unsung Hero Honour recognizing Canadians making a difference in their community, the Emerging Artist Music Mentorship Program, supported by RBC, and the nationally televised broadcast designated by the CRTC as a program of national interest. To date, 167 stars recognizing remarkable Canadians have a permanent place of tribute on Canada’s Walk of Fame in the streets of Toronto’s Entertainment District. For a complete list of inductees along with more information on Canada’s Walk of Fame visit: www.canadaswalkoffame.com.

Canada’s Walk of Fame became a national registered charity in 2012. Charitable Registration Number 889896924RR0001.

About RBC

Royal Bank of Canada is Canada’s largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America’s leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis. We have over 80,000 full- and part-time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 37 other countries. For more information, please visit rbc.com.

In 2016, we supported over 2,000 artists, investing over $4.2 million in 160 organizations in a wide range of art genres. Our support is focused on artists in the early stages of their careers through the RBC Emerging Artists Project. Cumulatively, over 7,000 artists are now part of our RBC Emerging Artists alumni.

RBC helps communities prosper, supporting a broad range of community initiatives through donations, community investments and employee volunteer activities. For more information please see: http://www.rbc.com/community-sustainability/.

 

Adrienne Kakoullis

Holmes PR

416-628-5610 / akakoullis@holmespr.com

 

Jason Graham

Manager, Brand and Corporate Citizenship Communications

RBC

416-313-5783 / jason.graham@rbc.com