Who We Are
What We Believe
Canada is an amazing country. We are peaceful, diverse and harmonious. We are socially responsible, creative, driven, confident and successful. We are also polite and humble.
For a very young nation, we have accomplished so much. We have produced some of the world's greatest cultural success stories in music, film, sports, as well as visual, literary, and performing arts, science and innovation. We have a lot to be proud of. We believe that our greatest asset is our people, those who have succeeded and those who will be inspired to follow in their footsteps.
Our Objectives
To celebrate Canadian excellence.
To inspire the next generation of emerging Canadian talent.
To weave Canadian success stories into our cultural fabric.
To knock people's socks off.
Our Measured Success
Amongst Canadian Award Events in 2008
Locally Activated with national and international reach...
#1 In Canadian media coverage - over 300 million positive editorial impressions.
#1 In International media coverage - over 1 billion positive editorial impressions.
#1 Covered media event during 2008 Toronto International Film Festival.
It matters to Canadians...
#1 Approval rating amongst all Canadian awards events. - 97% national approval. 76% of Canadians asked us to do more.
#1 In Canadian public engagement - over 130 thousand nominations received for 2008 inductees.
#1 In 25-54 demo, almost evenly split between male and female.
#1 Amongst those with post secondary education.
