Our Mission
A Non-Profit, Volunteer Driven Organization, we have chosen a mission to engage Canadians in celebrating those who have excelled in music, sport, film and television as well as the literary, visual and performing arts, and innovation.
Our Vision
To be the pinnacle of recognition for accomplished Canadians in the arts, sports, entertainment and innovation.
Our Objectives
To be the number one Canadian awards program.
To be recognized as the ultimate measure of Canadian success stories.
To become a multi-day festival culminated by the Tribute Gala.
To maintain a yearlong presence across Canada.
To grow awareness internationally.
To knock people’s socks off.
Our Brand
- Bold
- Confident
- Elegant
- Engaging
- Inspirational
- Entertaining
- Proud
Measured Success
Amongst Canadian Awards Events
#1 in Canadian Approvals
#2 in Unaided Awareness
#1 in 25 – 49 Demographic
#1 in 55+ Demographic
Amongst Canadian Awards Events
#1 in Demographic with Post Secondary Education
#1 in High Income Demographic $60K+
#2 in Television Audience
#1 in Editorial Media Impressions
#1 in Positive Editorial
The Passion is Growing
- 2,000,000 unique visitors to CWOF website (2007)
- 315,000 web pages referencing CWOF
- 100,000 registered online CWOF members
- 90,000 nominations annually: 40,000 online
- 200+ MySpace pages
- 29 YouTube videos
The Media:
- 100,000,000+ positive Canadian editorial impressions.
- 400,000,000+ positive international editorial impressions.
- All primary news outlets in North America tell our story including mainstream news, late night talk shows, entertainment news and pop culture programming.
- 100% inductee attendance since 2003
- Highest celebrity attendance at a Canadian event
Our Sponsors:
- 95% sponsor renewal, 5 year average
- VIP experiences delivering inductee & celebrity interactions
Our Peers:
- Award of Excellence presented by the International Walk of Fame Association CWOF model being adopted around the world
- CWOF model being adopted around the world
- “I visited Toronto and decided to model the UK Avenue of the Stars after Canada’s Walk of Fame”
Michael Hurl, Producer & Founder of the UK Avenue of the Stars
